Consumer demand for convenience in off-premise dining is driving the growth of Clearwater-based restaurant technology company Takeout Button.
Takeout Button, a software firm, provides a way for smaller restaurants to compete with chains by offering online ordering for take-out, delivery and catering.
There are about 40 local restaurants on the company’s Eat Now Button, a platform for consumers to view menus, place orders and make payments, said Cindy Siriwong, co-founder.
“We target a lot of the smaller mom-and-pop small businesses. They don’t have a budget for IT. We make this available at a very affordable price point for them. It doesn’t kill their budget or their bottom lines, versus a lot of other companies where it becomes too costly and only the big companies can afford it,” said Kevin Makles, co-founder and chief technology officer.
Online ordering has been growing rapidly since it was introduced a few years ago in the restaurant industry. Sixty percent of U.S. consumers order delivery or takeout once a week, according to Upserve Restaurant Insider. About one-third of consumers — 34 percent — spend at least $50 per order when ordering food online and 20 percent of consumers say they spend more on off-premise orders compared to a regular dine-in experience.